Tuesday, January 25, 2011

What Is Network Marketing?

Multi-level marketing / Network marketing

Network marketing is the process of marketing a product to potential customers by using independent sellers. Most of the customers find out about the product by going online. The independent sellers’ main job is to market the product to potential customers, so that they can purchase the product and even become sellers themselves. In order for a network marketing business to be successful, the people involved in the business must work together to get the product out to customers by advertising online or offline. For example, a person that is interested in getting into network marketing can start with a company like Avon.

Avon offers potential customers the opportunity to see their products offline or online. Independent sellers may place brochures in stores that have their information, so that the customer can contact them if they want to make a purchase. The brochure also includes information for the customer to become an independent seller as well. When a customer makes a purchase, the independent seller makes a commission.

Some customers want to become independent sellers, but are unsure about what’s involved. When the seller delivers the merchandise to the customers’ home, they can explain in detail what is involved. When it comes to marketing the product online, the seller will have to advertise through forums or if the business has Google Adwords, the link will show up when the potential customer uses certain keywords.

The customer may be skeptical when it comes to clicking on the link. In order to get potential customers to click on your link, offer them a discount. The link should catch the person’s eye. For instance, the link could tell the customer that they will receive a free gift or free shipping with their first order. Everyone loves free stuff, so you will more than likely start to get customers, especially if the product is something that they need and want.

Once your business starts to grow, you’ll want to purchase network marketing software to keep all of your transactions in order. The best type of software will offer you and your customer’s security.